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Communications Coordinator
- Company
SEWA Bharat
- Location
New Delhi
- Employment Type
Full-Time
-
Functional Category
Communications & Marketing
-
Experience
7 - 9 years
- Date Posted
23-Jun-2025
About SEWA Bharat
The Self-Employed Women’s Association (SEWA) is a labour union of poor self-employed women workers in the informal economy. Since its inception in 1972 by Smt. Ela Bhatt in Gujarat, SEWA has actively employed women with no employer or fixed employer-employee relationship. These women are often not represented by traditional trade unions, and their methods of organisation cannot be employed in a sector in which the work and employers are not recognised. SEWA was born in the shape of a confluence of three movements: labour, cooperative and women. The rapid progress made by SEWA in organising women in Gujarat lead to a demand for creation of similar organisations in other states too. SEWA Bharat was thus set up in 1982 in response to this demand. Its main aim is to facilitate the formation of new member organisations across the country and to promote their growth and development. SEWA Bharat is, therefore, a federation of SEWA member organisations, with the mandate to highlight issues concerning women working in the informal sector, and to strengthen the capacity of the organisations that serve the interests of these women. Presently nine such SEWA member organisations are working in 50 districts of Nine states, and together they accounted for a total membership around 13 lakhs and counting.
- Website
Overview of the Role
SEWA Bharat is seeking a dynamic and purpose-driven Communications Coordinator to lead and strengthen its communications strategy amplify the voices of women in the informal economy and increase the organisation’s visibility at national and global levels. This leadership role will shape the overarching communications vision of SEWA Bharat managing both internal and external communications with a strong focus on grassroots engagement and advocacy.
Job Description
- Build and grow the vision of Communications at SEWA Bharat:
Define the purpose and goals of all communications from SEWA Bharat with a key focus on
amplifying the voices of women working in the informal economy.
Evaluate organisational communication needs periodically and roll out interventions or activities to
build on the requirements.
Build partnerships with external partners donors and organisations to support communication
projects relevant to the handled projects.
Guide the Communications Team in their overall efforts to provide visibility to SEWA Bharat as a
brand.
Lead management of events organised by SEWA Bharat to improve the visibility of the
organisation.
Lead the management and coordination of SEWA Bharat’s internal WhatsApp channel for women
grassroots leaders.
- Anchor and lead the tasks of Communications across SEWA Bharat:
Define and direct the external-facing communications for SEWA Bharat on a day-to-day basis:
Editing and content support to team members for all outgoing communication following a
maker-checker-approver system.
Build a strong system of internal communications with state teams and grassroots members to
raise awareness on important issues and bring behavioural change through a strong association
with the organisation.
Amplify SEWA Bharat’s voice and work in the area of Women’s Economic Empowerment through
content publications news mentions social and digital media etc.
Optimise the overall health of all of SEWA Bharat’s communication assets.
Guide and mentor the Communications Team in prioritising tasks and designing communication
plans and strategies.
- Programme Requirements for SEWA State chapters - since the work might be beyond just the 8 states.
Creating a communications plan for the entire year along with quarterly work plans.
Overseeing the documentation of programme learning and outputs in different formats for
dissemination among diverse audiences.
Organise and plan online and offline events as per programmatic requirements.
Regular sharing of communications output with programme teams; maintain funder relations with
respective AORs.
Ensure funder demands are met in a timely manner.
Strengthen the communications capacity of SEWA Bharats state teams to take forward state-level
documentation of programmatic activities.
- PR & Advocacy for SEWA Bharat:
Lead advocacy efforts on social media and partner with organisations to create an effective flow of
communications.
Work with the advocacy specialist to direct and create assets required for the advocacy team such
as issue briefs policy briefs letters etc.
Identify advocacy opportunities and themes in the organisation and create a soft push for the
same through all communication channels.
Strategise publication and amplification of research work at the organisational level as needed
through various communication channels such as newsletters PR social media etc.
- People and Project Management:
Continuously examine team structure and lead recruitment for hiring the correct resources as per
communications needs of the organisation.
Day-to-day team management including feedback recruitment performance reviews appraisals
for each team member.
Creating quarterly work plans; planning monthly reviews with the leadership drawing out the
impact of work.
Budget utilisation efficiency tracking and management.
Support contracting with external vendors and partners purchase of hardware or software
necessary for the smooth flow of work.
Any other responsibility towards organisational development.
Required & Preferred Qualifications
Skill
- Proven experience in communications strategy.
- Prior experience in coordination and management.
- Self-starter ability to work and adapt in a changing environment.
- Excellent verbal and written communication skills in Hindi and English
- Excellent writing and editing skills and can provide mentorship to a team of specialists
- Empathy - the ability to understand grassroots women well
- Knowledge of video editing and design software such as Adobe Premiere Pro Illustrator InDesign
and Canva is preferred
- Experience with social media management
- Is willing to travel extensively to field locations the requirement to travel for 7-10 days monthly.
Education
Post-graduation in Communications/Journalism/Development Studies/International Relations/Public Policy is a must
Experience
7-9 years of experience in Development Sector Communications with a keen focus on grassroots communications.
Company Policies
Leave Policies
Parental Leave
Paid Time Off
Learning & Development
Upskilling
Healthcare & Wellness
Insurance