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Specialist–SBCC

  • Company

    India Health Action Trust (ihat)

  • Location

    Lucknow, Uttar Pradesh

  • Employment Type

    Full-Time

  • Functional Category

    Research & Knowledge Management

  • Experience

    5 - 7 years

  • Date Posted

    19-Feb-2026

About India Health Action Trust (ihat)

IHAT was instituted in 2003 as a Charitable Trust under the Indian Trust Act, 1882 and is registered with the Ministry of Home Affairs under the Foreign Contribution (Regulation) Act,1976, under section 12A(a) of the Income Tax Act, 1961 and with the Ministry of Corporate Affairs under the Companies (Corporate Social Responsibility Policy) Amendment Rules 2021.

Overview of the Role

IHAT is seeking a creative and skilled Specialist-SBCC to support the development of high-quality communication materials in English and Hindi. The role will focus on creating engaging, accurate, and audience-appropriate IEC/BCC/SBCC content, with a strong preference for candidates having experience in TB programsand digital creative writing.

Job Description

• Develop SBC strategy to improve key behaviours on Health
• Develop creatives and impactful IEC/BCC/SBCC content in Hindi and English for print, digital, and social media platforms.
• Development of creative materials such as scripts for audio-visual materials, Audio spots, slogans, posters, leaflets, brochures, social media posts, reels, videos, audio-spots, and digital campaign creatives for various target audiences.
• Translate and adapt technical public health information into simple, relatable, and culturally appropriate language.
• Coordinate with field teams to capture ""Success Stories"" and ""Human Interest Stories"" that highlight the impact of IHAT’s interventions.
• Work closely with program teams to ensure accuracy, alignment with national guidelines, and program priorities.
• Assist in developing campaign themes and messaging aligned with national health programs. Support in the documentation of NHM’s monthly newsletters.
• Support innovative storytelling approaches for health communication. Support in TB communication initiatives.
• Revise content based on feedback from internal teams, government stakeholders, and partners. Also, proofread and edit the documents.
• Maintain content repositories and documentation of SBC materials developed.

Required & Preferred Qualifications

Education

Master's/PG Diploma in Social Sciences/Mass communication/Development communication/ Journalism/social Sciences or equivalent qualification.

Experience

• 5-7 years’ experience in IEC/BCC/SBCC content developmentand implementing of Social Behaviour Change Communication activities in the development sector • Proven experience in digital creative writing and content creation in Hindi and English both