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Marketing & Business Development Lead

  • Company

    PopulationCouncil Consulting Private Limited

  • Location

    Delhi

  • Employment Type

    Full-Time

  • Functional Category

    Communications & Marketing

  • Experience

    7 - 12 years

About PopulationCouncil Consulting Private Limited

PopulationCouncil Consulting (PCC) Pvt. Ltd. is a global social enterprise, supporting its partners to drive sustainable impact and promote inclusive growth. Our work is structured around three core competencies: (a) Data infrastructure and solutions; (b) Research, monitoring, evaluation and learning services for programs and policies; and (c) Design and testing of social and behavioral change products. We partner with program implementers, government bodies, CSR Foundations, multi-lateral and bi-lateral organisations, to solve complex socio-economic-environmental challenges in developing countries, using technology and customized products. We deliver products and services across various sectors, including health & nutrition, health systems, education, gender, livelihoods, climate change, migration, water and sanitation. Our global team comprises experts in epidemiology, public health, data science, economics, management and organizational development. We are driven by our four core values – Innovation, Respect, Integrity and Impact.

Overview of the Role

PopulationCouncil Consulting (PCC) is seeking experienced Marketing & Business Development Lead to drive awareness, adoption, and long-term sustainability of a flagship digital initiative. The role combines demand-generation marketing with strategic business development to strengthen government alignment, expand provider participation (public and private), and build diversified financing through CSR, grants, and service contracts. The Lead will translate the initiative’s value proposition — including stage-specific user engagement and marketplace linkages — into measurable growth, partnerships, and scale across priority geographies such as Assam, Madhya Pradesh, Uttar Pradesh, and beyond

Job Description

A. Growth Marketing & Product Positioning
Develop and execute a multi-channel marketing plan for pregnant/postpartum women, providers, and health system stakeholders—leveraging the WhatsApp based companion and insights from dashboards/feedback loops.
Lead campaign strategy (audience segmentation, messaging, creatives, onboarding/join flows). refine responsibilities without project name.

B. Partnerships & Business Development
Build and manage a pipeline with state/district health administrations, provider networks, private facilities, and CSR funders to embed to embed the digital solution swithin maternal health ecosystem strengthening.
Shape sustainable financing models (CSR sponsorships, service contracts, outcomes linked agreements, co funded pilots) and prepare concept notes, pitch decks, and submissions

C. Market Intelligence & Strategy
Map state wise opportunity (starting with Assam/MP/UP), and competitor landscape.
Translate insights from provider and user feedback loops into periodic growth strategy updates.

Required & Preferred Qualifications

Skill

• Strategic marketing and growth planning
• Business development and partnership management
• Negotiation and basic contract structuring
• Clear written and verbal communication
• Ethical, user-centered mindset with sensitivity to maternal and newborn health contexts

Experience

• 7–12 years of experience in growth marketing and business development within digital health, public health, or mission-driven technology environments; experience with WhatsApp-first products is an advantage. • Demonstrated success in securing institutional partnerships across government, CSR, and provider networks. • Strong storytelling skills (pitch decks, concept notes) and data-informed decision-making ability. • Fluency in English and Hindi, with willingness to travel to target states as required.