IDR (India Development Review)
With a reach of 20 million users per month, IDR (India Development Review) is Asia’s largest independent media platform on the development sector. Founded as a nonprofit in 2017, we advance knowledge on social impact in India. We do this by publishing ideas, perspectives, analysis, and insights from real-world practice.
We are now at the next, extremely exciting phase of our journey, where we intend to double our growth to reach 500 million users annually by 2027. We plan to do this by serving our constituents better through an AI-aided learning platform – the first of its kind in India.
To help us achieve this, to we are looking for someone to drive this AI-powered growth, so that the collective wisdom that sits on IDR is made available to as many people who need it, in the formats and languages they choose.
The role
As a manager leading this pioneering product and its growth, you will:
• Understand IDR’s user base – their knowledge-seeking behaviour, patterns and thematic preferences – and translate these insights into sustained value creation for them
• Craft and execute compelling marketing strategies that drive acquisition, activation, retention and virality.
• Be accountable for targets around user growth and engagement
• Help build a network-effect platform that builds community and peer learning
We are looking for someone who:
• Deeply understands user behaviour, can spot patterns in data, and build features that drive user growth, engagement and retention,
• Has worked in a product manager and audience growth role, in a startup environment
• Is familiar with a wide range of product marketing strategies and approaches.
• Is excited to take on new projects, give them shape, and see them through to completion
• Is interested in issues that impact society
• Thrives in an entrepreneurial environment, where one is given freedom to experiment
Report to: You will report to the CEO of IDR.
Experience
Apply if you have 6-8 years of work experience
• Prior experience in working in a product marketing manager role.
• Strong problem-solving abilities and customer orientation
• A flair for marketing, and an ability to manage several moving parts
• An obsessive attention to detail and robust quantitative skills
• Experience managing both, external stakeholders as well as internal team members
• Ability to work independently, deliver within tight deadlines, and think critically
The position is a full-time role. You can be located anywhere in India.
