Breakthrough
Breakthrough was founded in 1999 with the mission of using arts and culture to transform the gender norms that perpetuate violence and discrimination against women and girls. We did this by bringing these issues, thus far perceived as private, into mainstream conversations and inspiring people to take action for change. The usage of multimedia, art, and culture helped us connect with large audiences to enable behaviour change in them.
Breakthrough makes gender-based violence unacceptable by transforming the culture that permits violence, particularly violence and discrimination against women and girls. We work with nearly 1.5 million adolescents in schools and communities to mould gender norms and beliefs before they solidify into behaviour.
As we build their capacity by fostering aspiration, leadership, agency and negotiation skills, we enable a generational shift towards a gender-equal culture. When gender norms change, everything for the girl changes. Our work in communities are contributing to the steady rise in the age of marriage and the number of girls who stay in school.
Our mission is led by young people aged 11 to 25. As they rise against gender-based violence, we also support them with media tools that shape public narratives and inspire people to build a world of equality, dignity and justice.
Job Overview
Breakthrough is looking for a Manager – Digital Marketing who will play a crucial role in driving targeted traffic to our website and social media channels, utilizing their expertise in social media ads, Google Ads, and YouTube ads. This role will report to the Media and Communication Head and will have to perform the key responsibilities as mentioned below:
Key Responsibilities
- Develop and execute digital marketing strategies to increase Breakthrough’s reach, awareness, drive traffic, and generate leads.
- Utilize various digital marketing channels including but not limited to social media, search engines, email, and display advertising.
- Manage and optimize social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., to reach target audiences effectively.
- Plan, implement, and monitor Google Ads campaigns (Search, Display, and Video) to maximize ROI and achieve marketing objectives.
- Create and manage YouTube advertising campaigns, including video ad creation, targeting, and optimization.
- Analyse campaign performance metrics and provide insights and recommendations for improvement.
- Stay updated with the latest trends and best practices in digital marketing and incorporate them into strategies and campaigns.
- Optimize on-site content for maximum visibility and ranking in major search engines including HTML, site structure, page layout and navigation considerations
- Coordinate with the Web team to maintain, develop and optimize key digital assets, including but not limited to any ongoing campaign microsites and landing pages.
- Digital media monitoring report.
Skills, Competencies & Experience Required
- Bachelor's degree in Marketing, Communications, or related field with 7-9 years of work experience in digital marketing.
- Proven track record of successfully managing and optimizing social media advertising campaigns across various platforms.
- Expertise in Google Ads and Google Analytics, with a strong understanding of PPC advertising principles.
- Proficiency with html coding
- Experience with YouTube advertising, including video ad creation and optimization.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment
Breakthrough’s Culture
Employees at Breakthrough are expected to work in line with organisational values of Dignity, Integrity and Equity.
Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. We prefer people from marginalised communities, women and other genders. Our policies and procedures reflect our commitment towards child safeguarding.
Breakthrough is committed to the well-being of its employees and understands an individual’s mental health can impact their ability to work. Breakthrough recognizes taking steps to improve mental health and wellbeing of the employees is essential. We are committed to fostering an environment that promotes employee wellbeing. We recognize that well-being is not just the absence of illness, but the presence of factors that support a fulfilling life.
