Rocket Learning
Experience: 1-2 Years
About Rocket Learning
Rocket Learning is a high-growth ed-tech non-profit with the mission of catalyzing early childhood education and community engagement in India. We work with central government and state governments to impact over 2.5mn children. Established by a passionate founding group (IIT, IIM, HBS, Rochester, MBB, start-up alumni) Board and backed by reputed funders, we are a diverse team of passionate, energetic, and optimistic folks with a shared ambition of transforming India’s education system.
Overview
Rocket Learning’s communications team is searching for a talented and creative individual to join as an Associate with 1-2 years of experience in PR, media relations and news content writing. As a crucial member of our remote team, you will be responsible for ensuring monthly mainstream media visibility through interviews, industry stories and op-eds, track news and trends, press office management (including monthly reports), press release and other media oriented writing and event participation for building Rocket Learning’s thought-leadership.The ideal candidate will demonstrate proficiency in Microsoft suite, foundational understanding of the media landscape, good media relations, ability to spot a story in trends and excellent communication skills in English and Hindi. Knowledge of AI tools is a bonus. Experience managing social impact organizations and bent towards insight-led storytelling is preferred.
Key Results
- Enhance Rocket Learning's internal and external communication through proactive and creative strategies
- Boost brand visibility through increase share of voice, frequency, quality of coverage and engagement
- Enhance visibility of RL’s national, state interventions and events
- Establish Rocket Learning as an expert in the ECCE and build a unique brand voice
Key Activities
- Pitching and securing interviews, trend jacking industry stories and drafting op-eds
- Monitoring news sources and identifying relevant trends, building media repository and network of RL on a monthly basis (RBMs)
- Managing the press office and preparing monthly reports
- Writing press releases and other media-related content
- Identifying relevant speaker opportunities in industry events for Rocket Learning
- Supporting social media content building and handle management
- Contributing to ideation, planning and execution of digital campaigns
- Provide research assistance to the team for new approaches, collateral, IP
- Content support for blogs, LinkedIn executive leadership profiles, etc.
Areas Of Responsibility
- Supporting RL’s external and internal comms on a day-to-day basis
- Thought leadership and executive profiling
- Explore non-linear organic opportunities for visibility
Critical Success Factors
- Taking ownership of daily tasks and demonstrating a creative mindset focused on continuous improvement
- Strong collaboration, communication, and time management skills
- Ability to work independently, self-motivated, and solution-oriented
